Boost your Clientele with Google my Business

Using Google My Business to attract clients to your website is a great strategy, especially if you have a local business.

Here are the steps to make the most of Google my Business for this purpose:

  1. Claim and Optimize Your Google my Business Listing:

    • If you haven’t already, claim your business on Google My Business. Go to the website
      and follow the instructions to verify your business ownership.
    •  Fill out all the information on your profile, make sure it is accurate. This includes your business name, address, phone number, website URL, business categories, and a detailed business description.
  2. Use High-Quality Images:

    • Add high-quality images of your business, products, services, and your team. Visual content can help attract potential clients and give them a sense of what your business offers.
  3. Encourage Reviews:

    • Encourage satisfied customers to leave reviews on your Google My Business listing. Positive reviews can boost your online reputation and attract more clients.
    • Respond to all reviews, both positive and negative, in a professional and timely manner. Engaging with customers shows that you care about their feedback.
    • To access your the link to your reviews, visit your profile, click on reviews and copy the direct link to your business reviews! 
  4. Create Posts:

    • Google My Business allows you to create posts, similar to social media updates, which can include links to your website. Use these posts to highlight promotions, events, news, or blog posts from your website. Add a call-to-action (CTA) that directs users to your site. This is helpful as Google can drive your clients (searching for your products) to your website!
  5. Add Products and Services:

    • If applicable, list your products and services on your profile. Each product or service can have a description and a link to a relevant page on your website.
  6. Use Google Q&A:

    • Monitor and answer questions on your listing. This can help potential clients get the information they need and drive them to visit your website for more details.
  7. Regularly Update Information:

    • Keep your Google My Business listing up to date with current business hours, holiday hours, and any changes to your services or offerings.
  8. Use Google Posts:

    • Create Google Posts that include a brief message and a link to your website. These posts are displayed prominently in your listing.
  9. Monitor Insights:

    • Use the Insights section of your Google My Business dashboard to track how users are interacting with your listing. You can see how many people have clicked on your website link and other important metrics such as calls, and directions to your physical store. 
  10. Optimize for Local SEO:

    • Ensure that your website is optimized for local search. This includes using location-specific keywords, creating location pages, and adding your NAP (Name, Address, Phone number) information consistently across your website and other online directories.
  11. Promote your Google My Business Offline:

    • Encourage customers to find you on Google through offline marketing materials, like business cards, flyers, and signage.
  12. Leverage Google Ads:

    • Consider running Google Ads campaigns that target local users who are searching for keywords related to your business. Use location-based targeting to focus on your service area.

By optimizing your Google My Business listing and using it strategically, you can drive more traffic to your website and attract potential clients to your business.

Keep your information current, engage with customers, and use Google My Business as a powerful tool to establish a strong online presence.

Lastly, download the Google MAPS App on your mobile device and log in to the Google email account that you used to create your profile on Google. This will allow you access to your Google My Business profile via your mobile! 

Do you use Google My Business for your business? Drop us a comment to share with us a tip that helped you enhance your clientele through Google!