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Gain clients with WhatsApp Business

Expanding Your Client Base: Utilize WhatsApp Business

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WhatsApp Business is a powerful tool for connecting with potential clients and converting them into customers.

 

Here are five ways to gain clients via WhatsApp Business:

 

 

  1. Download WhatsApp for Business and Create a Professional Profile:

    • Visit the Android or IOS APP store, search for WhatsApp Business and download it to your smart phone. You can also convert WhatsApp to WhatsApp Business – however you will not be-able to revert back to the WhatsApp app. 
    • Set up a professional and complete WhatsApp Business profile. Use a clear profile picture of your business logo and provide accurate contact information, including your business hours, address, and website URL.

  2. Use Broadcast Lists:

    • Create broadcast lists to send updates, promotions, and valuable content to multiple clients simultaneously. Personalize your messages to make them feel more targeted and relevant. Remember you can only send broadcasts to people who have saved your contact to their phone… So make sure to engage with clients and potential clients such that they feel prompted to save your contact and receive updates from you. 

  3. Respond Quickly and Efficiently:

    • Clients appreciate prompt responses. Use the “Quick Replies” feature in WhatsApp Business to save and reuse frequently asked questions and responses. This helps streamline communication and provide quick answers to common queries.
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  4. Run Promotions and Offers:

    • Use WhatsApp to promote special deals, discounts, and limited-time offers to your clients. You can create a sense of exclusivity by sharing these offers via WhatsApp, and clients may be more inclined to take action if they feel they are getting a unique benefit. You can also make use of the ADS feature, boosting or creating ADS on Facebook or Instagram, which leads clients or prospective clients to message you on WhatsApp. This human to human interaction is a great way for new clients to engage with you and form a sense of trust to your business. 

  5. Make use of the exclusive BUSINESS TOOLS
    WhatsApp for Business allows users access to Business Tools. Here you can add a catalogue for clients or customers to see your products or services and order directly from you. 

Remember to always obtain proper consent before adding anyone to your WhatsApp contact list or groups. Unsolicited messages can be seen as spam and may result in users blocking your business. Additionally, respect clients’ privacy and preferences by allowing them to opt-out of communications if they wish.

 

Building strong relationships and trust with clients on WhatsApp Business is essential for long-term success. Provide excellent customer service, be responsive, and offer value through your messages to create a positive client experience and encourage them to choose your products or services.

Leverage GOOGLE MY BUSINESS

Boost your Clientele with Google my Business

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Using Google My Business to attract clients to your website is a great strategy, especially if you have a local business.

Here are the steps to make the most of Google my Business for this purpose:

  1. Claim and Optimize Your Google my Business Listing:

    • If you haven’t already, claim your business on Google My Business. Go to the website https://www.google.com/business/
      and follow the instructions to verify your business ownership.
    •  Fill out all the information on your profile, make sure it is accurate. This includes your business name, address, phone number, website URL, business categories, and a detailed business description.

  2. Use High-Quality Images:

    • Add high-quality images of your business, products, services, and your team. Visual content can help attract potential clients and give them a sense of what your business offers.

  3. Encourage Reviews:

    • Encourage satisfied customers to leave reviews on your Google My Business listing. Positive reviews can boost your online reputation and attract more clients.
    • Respond to all reviews, both positive and negative, in a professional and timely manner. Engaging with customers shows that you care about their feedback.
    • To access your the link to your reviews, visit your profile, click on reviews and copy the direct link to your business reviews! 

  4. Create Posts:

    • Google My Business allows you to create posts, similar to social media updates, which can include links to your website. Use these posts to highlight promotions, events, news, or blog posts from your website. Add a call-to-action (CTA) that directs users to your site. This is helpful as Google can drive your clients (searching for your products) to your website!

  5. Add Products and Services:

    • If applicable, list your products and services on your profile. Each product or service can have a description and a link to a relevant page on your website.

  6. Use Google Q&A:

    • Monitor and answer questions on your listing. This can help potential clients get the information they need and drive them to visit your website for more details.

  7. Regularly Update Information:

    • Keep your Google My Business listing up to date with current business hours, holiday hours, and any changes to your services or offerings.

  8. Use Google Posts:

    • Create Google Posts that include a brief message and a link to your website. These posts are displayed prominently in your listing.

  9. Monitor Insights:

    • Use the Insights section of your Google My Business dashboard to track how users are interacting with your listing. You can see how many people have clicked on your website link and other important metrics such as calls, and directions to your physical store. 

  10. Optimize for Local SEO:

    • Ensure that your website is optimized for local search. This includes using location-specific keywords, creating location pages, and adding your NAP (Name, Address, Phone number) information consistently across your website and other online directories.

  11. Promote your Google My Business Offline:

    • Encourage customers to find you on Google through offline marketing materials, like business cards, flyers, and signage.

  12. Leverage Google Ads:

    • Consider running Google Ads campaigns that target local users who are searching for keywords related to your business. Use location-based targeting to focus on your service area.

By optimizing your Google My Business listing and using it strategically, you can drive more traffic to your website and attract potential clients to your business.

Keep your information current, engage with customers, and use Google My Business as a powerful tool to establish a strong online presence.

Lastly, download the Google MAPS App on your mobile device and log in to the Google email account that you used to create your profile on Google. This will allow you access to your Google My Business profile via your mobile! 

Do you use Google My Business for your business? Drop us a comment to share with us a tip that helped you enhance your clientele through Google! 

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Maruti Media is a Web Design and Publishing studio based in South Africa. We create professional websites, host LIVE training courses in digital media and publish content both in print and online!